It started out as an investment into the local community, but the return on that investment has continued to grow over the years.
Durand Now LLC closed out 2017 with a net revenue increase of 48%.
We still do it because we love our towns, and we think that's a big part of the reason more and more local business owners want to be part of it.An increasing number
of Shiawassee County's leading business people are utilizing the powerful advertising mechanism of linking their brands to the local community by connecting their brands to local news and information online via our sites, and some have been doing it for YEARS, because it works
And while we've seen more and more local businesses and organizations interested in advertising on our sites, we're still making this powerful advertising tool available at a fraction of what other local media asks; right now, less than $2,000 for an annual investment that translates to nearly 30,000 impressions every month!Advertising on Facebook doesn't get you that kind of reach
, and by the way, here are a few MORE reasons to move your advertising from Facebook to The Durand Now Network of local news websites:AdStage says
Facebook's organic reach is "basically zero." In the first six months of 2017, the average cost per 1,000 impressions on Facebook increased 171 percent and the average cost per click increased 136 percent!The IAB and Pivotal Research says
once you get those new fans on Facebook, you can only reach 1 to 2% of them without giving Facebook MORE money.
Not only is it a LOT more expensive to get fans via Facebook, now you have to KEEP paying to keep engaging!
How much have you spent advertising on Facebook over the course of a year? Spend a fraction of that with Durand Now and continue to reach the people that matter most to your business
By the way, you can change your messaging at NO COST at any time throughout your campaign. So, say you want to run some generic branding for a few months but then you want to plug a big sale for a few months and then after that you want to tell people about a new product or service you offer.
All good, no cost to update art. Oh, and if you don't have someone to make the art, we'll create it at no cost.
(This is why we keep growing.)
One final new development to share is our recent partnership with the Smile FM Radio Network, with more than 30 stations across the state and beyond, and streaming live worldwide at Smile.FM
, playing Michigan's Positive Hits.
Founder and Publisher of The Durand Now Network, Josh Strickland, is the new morning drive personality across the entire network, on the air each weekday from 5am to 10am.
Smile FM is a non-profit ministry which means the stations don't sell commercial advertisements, but local businesses can underwrite programming and, as a supporter of the non-profit ministry, receive on air mentions. If this sounds like something that would be of interest to your business or non-profit organization, CONTACT US
and we'll get things rolling for you.
We're so excited to share with you news of good things happening, and again, want to say THANK YOU for getting your local news from The Durand Now Network of local news websites, and to the local businesses that support our hyper-local news coverage, THANK YOU for helping us keep our local communities connected, inspired, excited and informed.