Durand Now's Statement of Purpose was first posted on January 1st 2013. The article was updated with new information about the growth of the company in 2015, but the Statement did not change. The Statement of Purpose remains the same today: "To deliver community news and information, to support and build up the community and to improve the perception of others about our community."
The story that appeared on the front page of DurandNow.com upon its launch was a story about Durand's End of Summer Cruisin' car show. The show had since wrapped and the front page was updated shortly after.
 DurandNOW.com - A News + Entertainment Site for Durand, Michigan launches
Durand Now goes live at 11:33pm on Saturday September 1st 2012. There is no known archive of the first-ever front page of Durand Now, but an archive of the February 22nd 2013 front page contains the original Durand Now front page design. It can be viewed here.